Facebook and Bebo – are they beneficial for business?
So what about Facebook? What is the ROI? Is this positive and will having a Facebook page enhance your business? There are very few critical review of Facebook as a marketing medium which include...
View ArticleWhy is social marketing bad?
Social marketing can seriously damage your business. Social marketing can ruin your brand reputation. Social marketing can distract management time from more profitable activities Social marketing can...
View ArticleThe disadvantages of social marketing
This article takes a step back from the nitty gritty of which platforms to use and how and when to implement and considers the bigger picture. What are the major risks associated with embracing social...
View ArticleSocial Media – Leapfrogging our business systems backwards or Turning Order...
Yet social media is taking a radical leap frog backwards. Social marketing seeks to bring back the two way communication. Social marketing will reduce the neatly ordered workflow that other parts of an...
View ArticleFocus on Social Media at Travel Technology Europe
All exhibitions have themes that stand out and the social media talks and exhibits at the Travel Technology Europe were both timely and thought provoking. At the next conference on social marketing, do...
View ArticleIs Facebook Advertising Worth It?
Since Facebook was floated on the stockmarket, making it open to investors, its advertising model has changed a lot too. Because ad sales could have a bearing on market value, the social network has...
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